Madavor Media Acquires Award-Winning Fairways & Greens
Madavor Media continues a recent string of acquisitions with the purchase of Fairways & Greens magazine, a bimonthly publication covering golf, travel and lifestyle for the American West and beyond. FG Magazine joins forces with Madavor’s Northeast Golf, which brings readers the most up-to-date information about people, places and events in the Northeast golf market.
“We are honored to have the opportunity to expand our portfolio with this award-winning publication,” says Jeffrey C. Wolk, Chairman and CEO of Madavor Media. “Because of our experience and industry partnerships, we are now well-positioned to serve golf enthusiasts on both coasts.”
During the magazine’s 13-year history, Fairways & Greens has grown into a vibrant publication, outliving nearly all of its direct competitors while racking up national honors including the 2006 Folio Award for Best Consumer Magazine Redesign and International Network of Golf awards ranging from Best Golf Travel Writing (2005 and 2007) to Best Golf Photography (2008) and Best Golf Illustration (2007, 2008). In addition, FG Magazine’s Vic Williams was honored with Best Golf Competition Writing for his analysis of Tiger Woods’ historic 2008 U.S. Open victory at Torrey Pines, topping writers from publications such as Golfweek and Sports Illustrated.
“Madavor Media is the perfect new home for FG Magazine,” Williams says. “It is a successful, growing publisher with resources that will enable FG to grow in the coming decade. Having such a strong partnership in place gives us a wealth of new tools to build on the success we’ve worked hard for since the magazine began in 1997.” Both Williams, who will serve as Executive Editor, and Creative Director Darin Bunch will remain with the magazine and www.fgmagazine.com website to maintain continuity and connection within the golf community.
“We’ve always known FG Magazine could be something truly special,” Bunch says. “And now, as part of the Madavor team of sports- and hobby-themed publications, we have an opportunity to build the brand into what we’ve always known it can be.”
Madavor Media publishes other titles and manages trade shows that are No. 1 in their respective fields in the sports, music and enthusiast markets. Through its print and digital magazines, trade shows, websites, e-mail newsletters and other partnerships across the publishing industry, Madavor offers unique ways to communicate with passionate consumers who are eager to learn more about products and events that support their interests. And now, with both FG Magazine and Northeast Golf, the company sees potential to reach golf travelers as never before.
The first issue of FG Magazine under Madavor’s direction will be the March-April 2010 magazine, scheduled to hit newsstands in mid-March. The title will be published on a traditional bimonthly calendar, with subsequent issues scheduled for May-June, July-August, September-October, November-December and January-February.
“In each issue of FG Magazine, we will deliver the golf travel information that readers and advertisers have come to expect from this acclaimed publication,” says Madavor Media’s VP/Group Publisher Susan Fitzgerald. “And with our experience in circulation, distribution, production, digital editions and promotion, we plan on expanding FG’s reach to new golfers and travelers throughout the West and beyond.”
For more information, contact:
Joan Lynch
Director, Madavor Media
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617-706-9080
Vic Williams,
Executive Editor, Fairways & Greens
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775-745-3190
Madavor Media
85 Quincy Ave, Suite B, Quincy, MA 02169.
Subscriptions: 617-706-9110; 800-437-5828
www.madavor.com
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